This idea was certainly reflected in his controversial ad campaign last year, which featured three supermodels in a tight embrace, all completely nude except for the brand’s sandals. “If you can incorporate something sexy about a fashion product… you’ll get more business out of it.” That’s been proven from the fashion industry to the automobile industry, he added. “There’s an expression that ‘sex sells,’” he said. Weitzman talked about the DNA of his brand. Weitzman continued in that role until his retirement earlier this year. In 2015, handbag maker Coach acquired the business for $574 million but kept Weitzman on as creative director, according to Forbes. In 1986 he struck out on his own, launching his company under the Stuart Weitzman brand. Later, he ran the family business with his brother. Weitzman got into the shoe industry at a young age, working at his father’s Massachusetts shoe factory while still in college at Wharton.
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(Listen to the full podcast using the player above.) Weitzman also appeared on Wharton’s Marketing Matters radio show, which airs on SiriusXM channel 111. How did the entrepreneur and designer of the same name build this globally-renowned business? Stuart Weitzman shared tales of his success at a recent Wharton Leadership Lecture. And millions of women in dozens of countries buy Stuart Weitzman shoes in retail stores and online. Its stores are located on the most fashionable shopping streets in the world including Rodeo Drive, Via Sant’Andrea, Via Condotti, Michigan Avenue, Faubourg Saint Honore, and Madison Avenue. The Stuart Weitzman shoe brand is associated with some of today’s most famous pop stars, actresses, and celebrities, including Taylor Swift, Beyoncé, Kate Middleton, Gisele Bundchen, Kate Moss and Gigi Hadid. Wharton's Barbara Kahn talks to shoe designer Stuart Weitzman about how he built his business. Don’t Disappear in the Hybrid Workplace April 19, 2022.Motivator in Chief: Getting the Most from Your Team May 17, 2022.Succeeding with Hybrid Work: Focus on Five Cs June 22, 2022.Vigilant Leaders: Paying Attention to What Matters Most July 25, 2022.
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Meet the Authors: Wharton’s Jonah Berger on How to Change Anyone’s Mind March 19, 2021.Meet the Authors: Wharton’s Katy Milkman on How to Change May 14, 2021.Meet the Authors: Mauro Guillén on How Businesses Succeed in a Global Marketplace June 21, 2021.Meet the Authors: Wharton’s Peter Cappelli on The Future of the Office November 4, 2021.Protecting Your Mental Health at Work August 24, 2021.How Social Class Affects the Career Ladder October 29, 2021.How Data Analytics Can Help Advance DEI January 18, 2022.Action, not Words: Creating Gender and Racial Equity at Work July 11, 2022.Great Question: Kevin Werbach on Cryptocurrency and Fintech July 21, 2021.Great Question: Dean Erika James on Crisis Management August 16, 2021.
Great Question: Wendy De La Rosa on Personal Finance October 15, 2021.Great Question: Witold Henisz on ESG Initiatives November 17, 2021.How One Firm Has Baked Purpose into Its Business Model February 14, 2022.Investing with Impact: Becoming a ‘Responsible Steward’ March 22, 2022.Making the Business Case for ESG May 3, 2022.How Companies and Capital Can Be Forces for Good June 21, 2022.How the Dialogue on Diversity Is Reshaping Business December 7, 2020.Tackling the Climate Crisis: Can Business Lead the Way? October 25, 2021.How Corporate Governance Is Changing November 23, 2021.Beyond Business: Humanizing ESG December 13, 2021.
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